Short write-ups on the systems and decisions behind growth: operations, the gap between ads and sales, and AI in day-to-day work.
Why I moved a remote agency from HubSpot to a self-hosted CRM, and how booking, routing, confirmations and accounting now connect without manual handoffs.
Read article →Why WhatsApp-driven campaigns in the GCC often fail after the click, and the operational fixes that sit between a message and a sale.
Read article →Where AI agents fit in day-to-day agency operations, where they don't, and why we made an AI agent part of every subscription instead of selling it separately.
Read article →