Based in Cairo · Open to relocation (UAE / International)
Growth & Operations Manager
Marketing, Sales & Business Systems · GCC Market
I connect both sides of the business: I drive demand through positioning, offers and paid campaigns on Meta, TikTok and Snapchat, then build the systems that turn that demand into revenue.
Most teams are strong at one and weak at the other. My work sits where marketing, sales and operations meet.
Positioning, offer design and paid social on Meta, TikTok and Snapchat. Market studies, competitor analysis, break-even models and 90-day plans, measured in GA4, Meta Pixel and Looker Studio.
Designing the operating stack end to end: CRM and lead routing, booking flows, client portals, accounting and performance tracking, mostly on self-hosted, low-cost tools.
Leading remote cross-functional teams, building sales compensation, scripts and qualification, and setting response standards and monthly performance reviews.
Four things I built while running growth and operations at a remote agency serving the Saudi market.
Etlala Marketing Agency · Egypt · Remote, serving Saudi Arabia
Run the agency end to end for Saudi e-commerce brands and service businesses: paid campaigns for fashion, beauty, F&B, training, real-estate tech and retail clients, the full operating stack, and a remote team of account managers, a media buyer, designers, social media, SEO and sales reps.
Azzrk · Mansoura, Egypt
Managed the pipeline from first call to close, diagnosed needs, pitched marketing and e-commerce packages and tracked deals in CRM.
Target Group · Mansoura, Egypt
Led the creative team, set priorities and owned social campaign creative from concept to delivery across client accounts.
Merkai Marketing Agency · Saudi Arabia
Worked with a Saudi agency's marketing team on campaign launches for Saudi brands, producing graphic and motion content.
Upwork & direct clients · Remote
Managed international projects end to end in English. 5-star average and 100% Job Success Score.
Started in design: 5+ years of graphic and motion work. See it on Behance →
Short write-ups on the systems and decisions behind growth: operations, the gap between ads and sales, and AI in day-to-day work.
Why I moved a remote agency from HubSpot to a self-hosted CRM, and how booking, routing, confirmations and accounting now connect without manual handoffs.
Read article →Why WhatsApp-driven campaigns in the GCC often fail after the click, and the operational fixes that sit between a message and a sale.
Read article →Where AI agents fit in day-to-day agency operations, where they don't, and why we made an AI agent part of every subscription instead of selling it separately.
Read article →Hiring for growth, marketing or operations in the UAE or abroad? I'd be glad to hear about the role.